With over 24 years of hospitality experience, Edward “Eddie” Herrick joined GF Hotels & Resorts in 2012. Eddie began his first job in the hotel industry at 19-years-old as a Guest Service Agent and has never looked back. Driven by a love of service, and a passion for the chaotic nature of hotels, Mr. Herrick has served in many positions in the industry including, Assistant General Manager, Revenue Manager, Operations Manager, Front Office Manager, and Rooms Manager. This real-world experience drives Eddie’s hands-on, pragmatic leadership approach and inspires him to cultivate our industry’s future leaders from within.
His skill in hotel operations, revenue management, sales leadership, client relations, and team collaboration, create a powerful synergy that have resulted in many high performing assets, as well as multiple franchise awards, including several Quality Excellence awards, and a Hotel of the Year award nomination.
Mr. Herrick resides in Tampa, FL spending his free time with his family, volunteering in the arts community, and soaking up the sunshine.
His skill in hotel operations, revenue management, sales leadership, client relations, and team collaboration, create a powerful synergy that have resulted in many high performing assets, as well as multiple franchise awards, including several Quality Excellence awards, and a Hotel of the Year award nomination.
Mr. Herrick resides in Tampa, FL spending his free time with his family, volunteering in the arts community, and soaking up the sunshine.